Best Western The George Hotel, Swaffham in Swaffham, England

Best Western The George Hotel, Swaffham occupies a restored 17th-century coaching inn with a Georgian facade, featuring period decor and creaking floorboards that reflect the building's age. A complimentary modern bedroom wing houses 29 rooms, with family rooms offering both a double and two single beds. The hotel provides free on-site parking and accepts pets for a small fee, catering to families and leisure travellers.

The on-site Green Room restaurant serves an extensive breakfast menu each morning, with cooked options ordered from a menu rather than a buffet. For dinner, the bar and restaurant offer meals prepared with local produce, including dishes such as Carmarthen ham, eggs and chips, Bass with mussels, and a vegan burger. A carvery is available on certain days, and the bar stocks a selection of wines and champagnes.

A purpose-built conference centre contains 3 meeting rooms, providing flexible spaces for corporate events and conferences. The hotel offers room service, packed lunches, and a 24-hour front desk for business travellers arriving at varying hours. Fax and photocopying services are available upon request.

The hotel sits within a vibrant market town, steps away from Swaffham's Church of St. Peter and St. Paul. Three National Trust stately homes-Sandringham House, Oxburgh Hall, and Blickling Hall-are within easy driving distance. The area is recognised as one of the finest bird watching and golfing regions in Norfolk.

Family rooms accommodate up to four guests with a double bed and two single beds, and extra bedding such as a fan heater can be supplied upon request. Pets are welcomed for a small additional fee, though the hotel designates a separate smoking area outside for guest comfort. The hotel's central location places families within walking distance of local shops, cafes, and bars.

History: Restored 17th-century coaching inn with Georgian facade

Dining: Green Room restaurant with local produce

Business: Purpose-built conference centre with 3 meeting rooms

Location: Steps from Church of St. Peter and St. Paul

Nearby: Sandringham House, Oxburgh Hall, Blickling Hall

Family: Family rooms and pet-friendly policy