W London in London, England

W London is the first hotel in the UK to offer DigiValet technology for room control. Rooms feature floor-to-ceiling windows, iPod docks, 37-inch flat-screen TVs, and a media library. The 24-hour Whatever/Whenever concierge service handles personal requests, and mobile key access provides entry to the rooms.

The 100-square-metre AWAY Spa offers luxury treatments and relaxation options across four treatment rooms. Leisure facilities at the hotel include a steam room, a sauna, and a fitness center open 24 hours a day. The fitness center has Technogym equipment.

The Perception Bar, set under Europe's largest disco ball, serves changing seasonal cocktails and hosts live music events. The hotel offers a drag-themed afternoon tea called 'Afternoon Tease'. A private screening room with cinema-style seating is available for hire, and in-room dining menus emphasize vegan and health-conscious dishes.

The hotel is located 250 metres from Piccadilly Circus and close to Chinatown, Trafalgar Square, and Soho. It sits in the West End theatre district. Some rooms offer views over Leicester Square.

The 24-hour front desk and concierge team provide express check-in and check-out. Luggage storage, dry cleaning, and laundry services are available. Safety features include 24-hour security, CCTV in common areas and outside the property, key card access, and safety deposit boxes.

Technology: DigiValet room controls (first in the UK)

Wellness: AWAY Spa with steam room and sauna

Entertainment: Europe's largest disco ball

Dining: 'Afternoon Tease' drag-themed afternoon tea

Fitness: 24-hour Technogym equipment

Location: 250 metres from Piccadilly Circus